Tuesday, 4 January 2011

Viral: Samsungs Facebook Ape

Samsung wanted to create a viral video to promote a new camera of theirs and ad agency Traktor Werbeagentur came up with an ingenius way to capture buzz. They simply gave the camera to a monkey at a zoo and proved that any person (or monkey) could upload images to facebook. Facebook users could follow Nonja the monkey's day by watching her facebook uploaded images. I'm not sure if the monkey was taught how to use a camera or how to upload images but some how Nonja managed to pull it off.

You can view the Facebook page here; http://www.facebook.com/pages/Nonja/190010092116

Advertising Agency: Traktor Werbeagentur, Austria