Tuesday, 12 April 2011

Advert: Mercedes Guerilla Marketing

Marketing agency BBDO had been given the task of persuading non Mercedes drivers to test drive a Mercedes. Their creative solution was to stick the Mercedes badge to the bonnets of cars in the area giving the drivers the idea of driving a Merc. The campaign was so successful it increased sales and test drives by 30% in the local area. This campaign seems to have touched people in a way I have seen very few marketing campaigns do so far. It gave the target audience the thought of what life could be like in a very visual tangible way, I really want to see what BBDO come up with next.