Tuesday, 24 January 2012

Advert: Kungfu Panda

A great piece of guerilla marketing. Background: Guerrilla marketing was first introduced to the world by Jay Conrad Levinson. The technique has been used by a host of companies trying to make you stop and stare. Usually the campaigns are low budget and placed in the popular streets, shopping centres and train stations. With every mum, dad and dog having a camera phone these days the message is normally spread quickly to a host of different people on the internet.