Most companies answer questions in text form giving simple answers which satisfy the customer. McDonalds have turned these answers into interesting videos that can be watched by millions of people. This simple, yet great idea has turned into one of the best youtube campaigns I have seen in recent years.
Other videos in the series include "Does your Egg McMuffin use real eggs? They look to perfect" which the company managed to turn into an egg cracking competition between staff members. http://www.youtube.com/watch?feature=player_embedded&v=FGB4eDT6TrE