Saturday, 21 July 2012

Creative: Ketchup in soda lid

Lots of great ideas come from problems. People didn't want to get up from the couch when watching TV and so they created the remote control. People wanted to listen to music on the go and so Sony created the Walkman. Sprinters needed more comfortable shoes that would grip the floor when they ran and so Adidas' founder created trainers.

There are other ideas which are either badly designed or do not solve a common problem. I like to call these the betterware ideas. Some may benefit you but generally they are poorly made and are not worth the delivery fee - not to say i have anything against the Betterware brand which has made some useful things.

Above you can see the Dipping Cover by Bae Su-kyoo and Noh Haeun. Whether this is a betterware idea or a stroke of genius depends on the person, or amount of people who would find this useful. I always have an issue with placing my ketchup somewhere and holding food, a drink and ketchup while walking along. Eating in the car can also be a problem. From my perspective the idea does solve a problem. The founders also state that it reduces fast food waste. I think that this somehow verges the gap and is a potential idea for McDonalds, assuming ketchup doesn't get in my coke. What do you think?