aRCe: Cream Ibiza Workout Dancemob

Last week I helped 2Entertain create a viral for the new workout DVD from Cream Ibiza. We set up 4 areas for the Choreographer "Supple" and the four trained dancers to suddenly appear in and persuade passers by to join in. My job involved uploading the videos to lots of online video sites and trying to spread the word of the event for publicity. Fun stuff.